If you are not into New York City nightlife scene, then you may not have heard of Joonbug.com. The company has been around since 1998, according to the Way Back Machine, an internet archiving tool featured on the website, http://www.archive.org. As the city’s largest producer of New Year’s Eve events, Joonbug empowers its users with event information as well as the latest news and lifestyle opinion through its popular blogs.
Basically, what Joonbug.com offers its clients that no other website can attain is access to some of the hottest nightlife parties in New York City and additional markets, as the company looks to grow into other big city markets like Los Angeles and Las Vegas. Comparing Joonbug’s service to sporting events, the company’s New Year’s Eve ticketing website, http://www.newyearsevecentral.com , is like the “Ticketmaster” of nightlife websites to bars, clubs, lounges, and large event spaces during New Year’s Eve in New York.
Throughout the year, Joonbug capitalizes on the young urban professional “Yuppie” demographic living in New York, by sending photographers and bloggers out to cover the nightlife scene in Manhattan and the surrounding area. By passing out business cards and flyers to the crowds of young people at bars and clubs eager to get their picture taken, Joonbug capitalizes on the potential for them to be potential New Year’s Eve clients.
The company, which structures agreements with nightlife venues around New York, like Marquee, Duvet, Element, Capitale, and China Club (to name just a few), makes it easier on potential New Year’s Eve NYC customers by being able to pick and choose which venues they want to attend for New Year’s Eve.
Apparently, the proof is in the pudding as one venue owner I spoke with commented on how Joonbug does a great job during the season of New York New Year’s to book all of the venues, set reasonable ticket prices, and fill the event spaces with d.j.’s, celebrity entertainers, and plenty of drink specials to go around for everyone. The success of Joonbug, an 11-year old company, is apparent, and as a new wave of next generation internet users begin to explore the internet for event tickets and travel discounts, look for Joonbug to take off in publicity.

